A mentor will be assigned to the selected teams to offer guidance in the formulation of the business plan and providing real-world insights on the strengths and weaknesses of both the plan and the team developing it. Mentors would be real-life entrepreneurs, industry and academia experts and venture capitalists. Mentors work jointly with teams to improve and work upon their executive summary to submit a final business plan. Mentors work with the team in person, by phone, or through e-mail, depending on mentor's/team's schedule and time constraints.